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Nothing so constant as change! Business owners that keep up on merchant services trends will delight their customers by offering a wide variety of payment options, convenient refunds and fast processing. Technology advances quickly in all spheres, sure, but the rewards are yours when you work with your processor to keep your buying processes current.
Several Companies May be Serving You
Financial technology (fintech) companies have found cooperating gets them further than competing these days. The smaller companies do the innovating and let the larger ones shoulder the marketing costs in exchange for their technology. Some banks have connected with PayPal to allow shoppers buy in physical stores. Others partner with scanning technology companies to turn images into figures that can debit accounts. The bottom line is when you get your statements, be prepared to see several names, one claiming the other is part of their “group.”
Payment Options Expanding
Hang on to your POS processors! P2P platforms are shaking up the payments industry. Around 20 percent of young adults use Venmo and Zelle at least once a week. Since they remain peer-to-peer, these platforms don’t charge a fee. Their long-game, however, is to develop C2B or consumer to business payments, where the business shoulders the costs. Your merchant services provider should handle these new payment methods to capture these audiences, who are, after all in the prime spending years of 18 to 34.
Rewards Hunting Makes Consumers Fickle
Card issuers have found recently that they can lure customers away from competitors with more and more lavish rewards. They’re offering higher cash-back rewards on purchases and even upfront bonuses. Half of all consumers surveyed will go to the trouble to change cards if the enticement is rich enough. But someone has to pay for this fickleness, and it isn’t the consumer. In most cases, the resulting interchange fees go to the merchant processor and are in turned passed to the merchants. If your processor raises these interchange fees, there’s a good reason behind it.
The New Financiers
Auto and mortgage dealers aren’t the only ones to have financing programs. Today, Home Depot, Overstock and Walmart use PayPal to offer revolving credit lines that let shoppers buy online without a credit card. Newcomers giving PayPal a run for this financing opportunity are Klarna, Affirm and Square. According to a recent survey, 33 percent of American e-commerce businesses will offer purchase financing options in the next year or two.
Credit Card Processing Technology and Devices Changing
Real-time payment processing, cutting-edge anti-fraud measures and API integration advance at lightspeed and that means the credit card machines and POS systems must keep up. Where once, Mastercard and Visa ruled the day, today there are hundreds of payment options, some covered here. Businesses that capture whatever payments options shoppers care to use will prevail. Merchants must stay up-to-date on the hardware and software integrations that help their businesses thrive.
Merchant Services Help You Increase Your Sales – Call 1 (800) 950-0212
Web designers with a niche can command higher fees.
While the growing demand for web design is something to celebrate, it also brings new designers to the market, making competition fierce. The freelance web designer needs to be an able marketer, coder and creative artist to earn a living.
Conquer the marketing aspect of running your own web design company by reading these tried-and-true tactics.
Today, the business website is critical not only to bring in new customers, but to establish credibility.
Capturing the true size of the market only starts with every business having a mobile-friendly website. Anymore, businesses are putting up separate websites for events they put on, books they write and communities they establish. Further, every entrepreneur starts one business only to spin off two or three others. As we discussed in our post, Web Design Outlook for 2016 and Beyond, demand for the average American job will increase by 7% until the year 2024, but the American economy will call for 27% more web developers and designers.
Long story short: there’s enough business to go around. Designers with niches (restaurants, finance, healthcare, retail, etc.) can begin to build deep expertise. They learn characteristics not only of their clients, but their client’s target audiences and referral partners. Further, they learn the legal limitations and opportunities for everything they can say on the website. When a web designer can convince a prospect they learned from the successes and failures of past attempts, they gain credibility . . . and more money. Most businesses would prefer to pay a little more to get the job done right the first time.
Everybody knows how to network through their Chambers of Commerce where they meet people in all industries. Finding niche networks helps the web designer hear all of the participants’ pain points, complaints, opportunities and successes. This information eventually becomes very valuable, as the informed web designer can explain the prospect’s issues before he or she even has a chance. Networking events also gives you opportunity to meet new talented people, create connections with them and eventually find potential customers.
Putting on a presentation or attending a meet-up in your niche also gives you the opportunity to connect on a personal, face-to-face basis. Even volunteering your skills for an organization showcases your talents to your selected niche.
This is the best way to show off all your skills and experience on web designing. This lures customers and make them interested in your capabilities. You can attached this to your own website or any owned social media accounts.
You can go general in your portfolio. Do not just limit your portfolio to skills and experience related to web designing. You can go general and make people see your other talents. They might serve as an additional asset so keep your portfolio versatile.
You can collaborate with field related businesses like web hosting companies or web developers. In this way, you are actually operationally putting your skills to the test. You can also offer more to your clients with the additional features and services from your partner companies, an advantage in keeping up over other competing web designers.
If you want to make your customers happy, you need to make them feel that you genuinely care for them and can provide them quality service and output with personal intentions even after you are done making your work and have been already paid. There are customers that need to be wooed and need to be given nice gestures, compliments to win them. Gifts and like chocolates and cupcakes, as well as holiday greetings or anything that reflect you as devoted and friendly can win them over. This also includes your way of advertising your service. Try to be a bit provoking and trendy that can catch someone’s attention.
These are the 5 most helpful tips in marketing planning for web designers like you to be successful in the industry. Remember that you have to be versatile to new strategies and techniques so that you keep up with the new trends and demands. Attract customers, make them happy, and you will be successful. When you go to collect credit card payments, remember to apply at A+ Rated First Financial, where high-risk businesses like web designers get the best merchant accounts.
Don’t let chargebacks sink your profits!
Data breaches at Target, Facebook prompted the major U.S. credit issuers to insist on the EMV chip in October 2015. The move has made it much more difficult for fraudsters to create counterfeit cards, saving both companies and consumers money and headaches. According to Stephanie Erickson, vice president of risk products at Visa, the shift working: merchants are reporting less counterfeit fraud.
We applaud anything that reduces expenses to both businesses and their customers, but EMV has created another, although less costly, issue: chargebacks. Chargebacks occur when the card issuer holds the merchant liable for a payment transacted by a thief using a stolen or counterfeit card. Where once the banks absorbed much of these charges, today they are not so amenable. One payment network reported 250,000 merchants had experienced an 50% increase in chargebacks on card transactions. In effect, the banks, card processors and issuers are putting the burden of vetting for fraud on the merchants.
A few merchants aren’t accepting this responsibility. Claiming a lack of preparation time, they are now suing issuers. Networks counter that five years was plenty of time for even the smallest business to prepare for the increase in chargebacks they warned could follow the shift from magnetic stripe to EMV.
Merchants must know that if they have not yet switched to EMV terminals, they are liable for most of the chargebacks the banks had been absorbing. The top merchants affected have been gas stations, restaurants and quick service merchants like vending operations. It seems that large cities, college towns and border areas are the most likely to be the most tempting targets for thieves looking to take advantage of those who haven’t switched to EMV equipment yet. Smart criminals are avoiding the EMV terminals, another reason to get them into your stores. When a criminal successfully uses a magnetic stripe card at your business, you will get a chargeback and be liable for the purchase.
As mentioned above, Visa, Mastercard, and others have been adamant that merchants pay these charges. However, there are solutions that can limit the damage the EMV shift has brought to your high-risk business.
Getting your merchant services streamlines is a great relief.
Magnetic strips on credit cards are just too easy for thieves to copy. Beyond this fact, credit card issuers now levy fees—often in the form of chargebacks—on merchants who do not use EMV technology. They want their customers to feel protected by offering the best, most secure, products. But this system doesn’t work if the merchants refuse to hold up their end.
When considering your options for taking credit cards, know that you’ll need a merchant services processor or merchant service account to safely process your transactions. A+ rated First Financial specializes in high-risk merchant accounts. Simply click here to apply and you’ll be able to start taking credit cards within 48 hours!
Software and software-as-a-service products have been booming for the past 20 years. Anymore, it’s not just computers and cars that need software. It’s high-end coffee-makers, showers (really!), and the refrigerator. The Internet of Things (IoT) makes it so.
When these ubiquitous household devices need setting up and troubleshooting, chances are, the average American becomes incredibly FRUSTRATED. That’s when they get online with tech support.
IBISworld.com, the leading premiere business industry research website, has found that the tech support industry will grow “faster than the average for all occupation.” over the next ten years. The U.S. Bureau of Labor Statistics (BLS) concurs in its findings that computer/tech support specialist will increase 17% from through the year 2022. The U.S. Department of Labor also mentioned that the computer systems services industry is one of the economy’s “largest and fastest sources of employment growth.”
If the proliferation of the Internet of Things doesn’t convince you, consider the software-as-a-service companies like DropBox, Sales Force, and Google Apps. Even Microsoft Office 365 now lives in the cloud. Downloading a $600 program will be replaced by a $20 monthly subscription that the provider hopes lasts three years or more. Where once, Photoshop and the graphic designers who used it cornered the market, today, consumers have turned to SaaS products like Canva and PicMonkey, much of which can be used for free. And yet . . . they can be confusing to a large portion of the population. U.S. based technical support services have no place to go but up.
The tech support company’s potential is most often hampered by capacity. After all, one forward-thinking entrepreneur can’t answer all the calls 24/7. Every tech support company needs a reliable workforce. Where then, can an American entrepreneur find the professionals who can help him or her competently guide consumers past their set-up instructions and general confusion? More, where can a technical support entrepreneur find people at a labor cost that will keep him or her in business.
To pay one-third or less for technical support staff, entrepreneurs must go overseas. Those who aren’t off-shore human resources specialists must depend on third parties who’ve become experts in these fields. A few include:
Once these services provide you with candidates, you can vet them with you own list of questions. We suggest choosing from the following:
Anymore, every business owner must be able to process credit and debit cards via the internet, particularly tech support.
If you’ve learned that banks consider your tech support business to be high-risk, you may have to consider alternative merchant services providers to make monthly payments possible. With lower marketing costs and overhead, reliable internet merchant services providers provide all the traditional bank safety at reasonable rates.
Aware that categorization as high-risk can be arbitrary, First Financial specializes in these cutting-edge, often new, industries. The computer hardware industry was once considered high-risk because banks considered PCs and Macs unproven. Now every family has one or more for each member! Apply for our tech support merchant services today here!
 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, Computer Support Specialists, on the Internet at http://www.bls.gov/ooh/computer-and-information-technology/computer-support-specialists.htm
Those in the tech space have been watching the “Internet of Things” approaching for a while now. This development alone ensures that plenty of consumers will be needing tech support in the coming decades.
Evolving technology drives the products software and hardware companies continually release. For any business to remain competitive, maintaining up-to-date computer technology is a must.
New in the 1960s, computers flew off the shelves at the rate of 264 million in 2015 alone! This figure doesn’t even factor in laptops, cell phones, ipads, or any of the other myriad of gadgets that make our world run smoothly today. In fact, the huge proliferation of cell phone/tablet/ipads, etc., means that users are demanding efficient WiFi connections to perform work functions effectively wherever they are. This means the tech support industry will always be in demand.
In God We Trust . . . All Others Must Bring Data
Need some good research to give you confidence?
According to IBISworld.com, THE premiere business industry research website, the tech support industry will continue growing steadily over the next ten years. The report further explains that computer and IT occupations will grow “faster than the average for all occupations.”
In addition, the U.S. Bureau of Labor Statistics (BLS) states that computer/tech support specialist jobs are expected to increase 17% from through the year 2022. This should come as no surprise, considering the constantly changing technical landscape, requiring a constant source of mobile phone assistance, cloud computing expertise, and large data storage.
The U.S. Department of Labor also mentioned that the computer systems services industry is one of the economy’s “largest and fastest sources of employment growth.” The same source added that companies have accepted that the complexity of computer interfacing and connectivity demands means that the business owners “choose to hire an outside IT company rather than hire specialists in-house.”
Endless Possibilities for the Tech Support Industry
This is all excellent news for those in the tech support industry! The services offered in this arena are seemingly endless: network support, IT assistance, custom software design, repair and maintenance, computer programming, hardware and software management, designing integrated systems and even customizing software.
The business world will always need tech support experts, because the average business owner doesn’t have the time or the know-how to keep up with today’s complicated phone/computer updates and troubleshooting. These areas have just become too complex. They must depend on the reliable tech support workers to keep a company afloat.
Another fact that supports the tech support business is how prevalent obtaining low-cost labor can be. An estimated 43% of companies in the US use an overseas outsourcing for a portion of their IT needs. This workforce is fluid and inexpensive, ensuring you can quote by the job.
Today’s economy has separated the tech support professional from the user, often by thousands of miles. Sending checks is not longer feasible. Anyone starting a technical support service must be able to process credit and debit cards via the Internet. You may have already learned that your tech support business falls into the high risk category, making it tougher to get a merchant account. First Financial specializes in high risk industries and will make sure you can process the payments coming in. Read about our tech support services merchant accounts here.
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