First Financial Merchant Services

Finding a Business Partner? Weigh the Pros and Cons First

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• Apple Partners Steve Jobs and Steve Wozniak met in an early summer job
• Microsoft Partners Bill Gates and Paul Allen met in high school
• Hewlett Packard partners Bill Hewlett and Dave Packard met in college
• Ben & Jerry’s Ice Cream partners Ben Cohen and Jerry Greenfield met in high school

Stories like these may inspire you to find a business partner or even bring in a pal, but each year thousands of failed business partnerships end up in court with accusations of negligence, mismanagement, embezzlement and even theft. Even the best of friends break up, turning into bitter enemies. Business partnerships can be like a marriage in many ways, and we all know how 50+% of those go. Before you find a business partner,
consider what’s best for your personality, the business you envision and the market you plan to serve.

Business Partners Provide Great Help with:
• Start-up costs and continuing cash flow. If you and your business partner both work, you’ll be able to use income from two jobs rather than one. You also have access to another’s assets as start-up and continuing costs. It may be easier to get an affordable business loan with two borrowers as well.

• Benefits of collaboration. Most business coaches encourage owners to pick a partner with complementary skills. That way the initial partner doesn’t have to learn all new skill sets, a process that requires extensive time and energy. Having two opinions on business matters can either be a great help or cause for contention and stress.

• Shared risks and business loan costs. Depending on the terms of your partnership, you split all loan costs.

• Pooled network. A business partner brings with him or her a network of contacts who can provide services or ideas for the company.

• Company and support! As mentioned above, comparisons of marriage and business partnerships pop up everywhere. A common quote about marriage is that it needs to be, “more bulwark than confinement.” Similarly, the connection that emerges from the business partnership should have far more positives than negatives.

Business Partners Can Hinder a Business and It’s Owner When:
• Partners default on loan. You will be liable if your partner declares bankruptcy or disappears.
• Business profits can’t support two people. While of course how profits will be shared should be set out in the business plan, poor income can create stress between two individuals when the rent or mortgage is due.
• Shared decisions cause friction. Two different personalities and life experiences lead to very different opinions on important matters. When each one of you is certain they’re right and the success of the business depends on the right decision, the stakes are high. Think of how you operated in college. Did you appreciate working in groups and partnerships or where you a solo operator? Take a careful self-inventory before you find a business partner.
• The friendship starts breaking up. Good friends are hard to find. Do you really want to jeopardize a nurturing friendship by becoming business partners?

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A+ Rated First Financial Supports a Wide Range of Business Borrowers, Even High-Risk!
First Financial is the nation’s leading provider of business loans for all kinds of businesses and even those in the high-risk category. Big banks and processors put many reputable businesses in high-risk categories like golf club manufacturers, vendors and imply because they’re new. Fill out our business loan application in minutes and find out how much you qualify to borrow. Follow First Financial on Facebook to get smart cash flow, marketing and business growth tips online, too!

9 Smart Steps to Choosing Your Business Merchant Services

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Industry research confirms what we all suspect and even have experienced: consumers using credit cards spend from 20% to 250% more than those who rely on checks or cash.

The average cash payer at McDonald’s spends $4.50 while those using debit or credit cards part with $7.00. The theory goes that those handing over dollar bills want to conserve them, but those using credit cards focus more what they’re getting from their purchase.[ii] In short, this second set focuses more on that steaming burger than the money in their hand.

American consumers love convenience of credit cards. Where 66% use credit and debit cards to buy both items and services, just 27% use cash. Further, experts expect the number of cash-using consumers to drop another few points to 23% by 2017.[iii]

These statistics lead to one conclusion: even the smallest business needs to accept credit cards to maximize sales. While a large corporation can put a team on finding the best merchant services provider for their needs, small business owners must evaluate competitors in the minutes between running their marketing program, taking calls and re-stocking shelves. It’s not easy juggling so many tasks. We well understand the saying,

“It’s great having a small business.
You get to choose which 100 hours per week to work!”

If you are looking to accept credit cards while maintaining solid creditworthiness for your business, finding an ethical merchant services provider who will be your partner in success is critical. These steps will shorten and clarify your research process.

1. Understand that to be able to accept credit cards you need to create a merchant account with a third party so that the money can move from the customer’s account to the merchant or business owners.

2. Determine your monthly sales volume. This step will weed out the merchant service providers that have a monthly minimum higher than your volume.

3. Determine whether you’ll be processing transactions online or at a bricks and mortar location. Equipment and software options will vary depending on this factor. You may need to integrate your account with third party services that also charge monthly fees.

4. Determine how many times each day will you run cards. Estimating this keeps you from over-buying features you don’t need.

5. Determine whether you’d prefer to rent equipment ($20 to $50 per month) or buy it (several hundred dollars). If you’re not sure about the business viability, renting for the first few months could be your best option.

6. Create a comparison sheet with these features listed down the leftmost column.

• Transaction rates: the majority of small business costs
• Equipment and setup costs
• Customer service: critical for small business owners who are not finance or technology experts
• Contracts and service terms: make sure you have clear confirmation
• Funding and processing time
• EMV capability: for smart cards that read data from integrated chips rather than magnetic strips. Credit card companies switched to this method in fall of 2015.
• Customization
• Simplicity of setup and use
• Possible third-party disintegration
• analysis and reports: to make your costs clear
• Types of processing
• Types of payments they accept: Visa, Mastercard, giftcards, debit cards and more
• Service constraints: what your merchant service provider WON’T provide
• Any additional features and benefits

7. Call the merchants you’re interested in and fill in the details.

8. Make sure the new merchant services integrate with any other ecommerce or other accounting software you currently use. Ask your tech people about the merchant services provider you’re considering.

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A+ Rated First Financial’s Small Business Merchant Accounts
Accept Revenue-Boosting Credit Cards to Ensure Your Business Longevity

First Financial is the nation’s leading provider of merchant accounts, particularly for the high risk borrowers. Apply for a small business merchant account here. We know that lots of reputable businesses exist in high-risk categories like Information Technology, simply because they’re new. Fill out the application in minutes. Follow First Financial on Facebook to get smart budgeting and saving tips, too!

Smart Ways to Manage Your Merchant Account for Long Term

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How to Apply

blank You don’t have to tell us how tough it is to win a high-risk merchant account, we hear about it every day from our callers. Luckily, because First Financial specializes in high-risk merchant accounts, every day, we ease minds and get scores of businesses on the path to accepting credit cards. Adult related services, golf club manufacturers, travel agencies and airlines all have one thing in common: relegation to the high-risk merchant account category. Despite a few extra steps, businesses in these industries and 30 or so more niches run profitably. Here at First Financial, we urge applicants to rid the term “high-risk” of its typical, negative meaning and instead consider it just another category that requires a few more steps before credit card money payments start pouring in.

Once a business has proven its reliability and business potential to a merchant services provider, it doesn’t relish the idea of going through the whole process all over again. That’s why it’s key to skillfully manage the high-risk account you win to avoid charge backs and other issues that the processor could see as a red flag. We find that lots of these red flags simply amount to oversights typical of the hard-working, thinly stretched entrepreneur. Still, knowing exactly how to run your merchant account can save you hassle, time and money and hopefully win you a dedicated merchant service provider that stays with you for decades.

Avoid Chargebacks by Providing Helpful, Available Customer Service
We tackle the biggest issue first. A high rate of chargebacks (returns) is the number one reason so many large banks refuse to even speak to the businesses in the 30+ high-risk industries. Airlines and travel agencies get chargebacks when travelers decide last minute that Las Vegas is too just crowded and Yosemite calls to them instead. Golf club manufacturers get chargebacks when their clubs DON’T turn buyers into LGPA tour competitors (imagine that!).

While many put chargebacks in “the price of doing business” category, conscientious customer service reduces them significantly. Giving your ideal clients easy ways to contact you—rather than the merchant service provider—reduces your chargeback rate significantly. Make your business transparent and easy to contact by making the following adjustments to your website and other customer contact points.

• Clearly post email addresses and phone numbers on your website.

• Create Facebook, Twitter and even YouTube channels where customers are free to post their opinions, complaints and even praise. Recognize that every business now has customers posting criticism and praise every day. Most readers can differentiate the crackpots from the reasonable people.

• Consider setting up an email newsletter that keeps your customers in contact with you. Make it clear that the newsletter’s purpose is to support the customer’s optimal use of your products and services.

While this level of transparency can intimidate some business owners, rest assured that research consistently confirms that customer service representatives and others easily turn complaining customers into brand evangelists simply by listening to customer complaints, sympathizing and rectifying any errors.

One of the most respected ways to indicate a business’ transparency is to make sure to include complete descriptor information on the consumer’s monthly credit card statement. Make sure the consumer can read the full company name and complete customer service number. High-risk merchant accounts get cancelled when incomplete phone numbers or business names appear. Ensure your contact information is correct by running a test transaction.

Other ways to limit chargebacks include:
• Manually review transactions where the customer’s authentication request was declined. Consider calling the buyer.
• Create and disclose all return, privacy, refund, return and cancellation policies.
• Review and batch transactions on a daily basis.
• Insist on proof of identification upon delivery for high priced items.
• Cancel orders immediately upon client request.
• Consumers change credit cards frequently. Work with your merchant account provider to set up automatic credit card updates.

Demonstrate Client Service
In the era of digital marketing when businesses have to provide all kinds of value before winning a sale, businesses must go the extra mile to forge lasting relationships with each and every customer. Merchant service providers appreciate signals that a business works to benefit its clients. Express client services take the form of emails to customers to report when an order is shipped that also provides the tracking code. Emails that explain an order is on backorder also indicates to merchant service providers that the high-risk business operates for the benefit of their customer base. Finally, satisfying customers demanding refunds may feel like short-term pain, but long-term reliability and respectability. Even if a business wins a chargeback dispute, that chargeback still remains on their record. Is it worth it?

Fast Response to Merchant Services Inquiries
When the merchant services agency contacts the business to discuss a dispute, a fast response reassures the agency that the business operates in a responsible, efficient manner. Business occurs between people. A merchant services representative that gets a satisfying, friendly answer from a customer service representative or business owner will of course view that case more favorably than the business without this courtesy.

Take the Time to Monitor Accounts and Use Fraud Protection
Increasingly sophisticated Internet criminals attempt fraudulent purchases in hopes for a return that results in cash. Always manually review your monthly statements and consider calling buyers that seem suspicious. Do not ship until you’ve established the buyer’s sincerity.

Most merchant services offer fraud protection that block transactions from countries notorious for high levels of fraud. It also compares each credit card transaction against reliable standards to reduce instances of fraud.

First Financial Merchant Services Welcomes Businesses In High Risk Industries
First Financial has found the merchant service providers who are hungry to get businesses in high-risk industries accepting credit cards. With the majority of American consumers using credit cards more than other payments at a rate of three to one, any business that wants to reach optimal cash flow must accept credit cards. Apply for a high-risk merchant account here. Follow us on Facebook to get smart budgeting and saving tips!

Merchant Accounts in a Tough Environment

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Organize for Approval! 

blank PayDay lenders have been getting quite a bit of attention recently, and not much of the good kind.

In August of 2013, New York Attorney General Eric Schneiderman charged Western Sky Financial with requiring interest rates of 300%, many times the state’s cap of 25%. More, several large e-check processors cut ties with all payday clients, making it impossible for check cashing, cash advance and payday businesses to serve customers.

The recent crackdowns have sent payday lenders scrambling for ways to keep their doors open. A+ rated First Financial has the reliable cash advance and payday loan merchant account services that keep you in business. We’re proud to help both brick and mortar and online cash advance and payday loan providers service their customers efficiently. Our fast approvals at competitive rates are the best in the industry.

 Fast Approval:  Just a Matter of Document Organization

Here is everything you need to get in business (or BACK in business if you’ve been dumped by another processor) as a payday loan or cash advance service:

  • last six months of processing statement from your current processor if you have one.
  • 3 months of business bank statements
  • business’ articles of incorporation, corporate resolution for officers and bylaws
  • Fictitious Name Statement or copy of Proof of Publication
  • Customer loan agreement
  • Business marketing materials
  • Owner drivers’ license of passport
  • Recent utility bill displaying owner address
  • List of states in which your business operates
  • Business most recent BSA/AML review

As you can see, it’s just a matter of pulling up some files. Possibly you have them all in one place anyway.Once these documents are reviewed, we may request the business’ tax returns, statement of information and fee schedules for finalization.

A+ Rated First Financial Gets your PayDay Loan Service Going Again

Whether you’re just getting started, looking for a new merchant account to replace an existing one or scrambling madly after being dumped by your current processor, First Financial has the solution to stabilize your business. Apply online in minutes. Don’t forget to follow us on Facebook and Twitter for the frequent tips that will help your business thrive!

 

2019 Merchant Services Trends

blankNothing so constant as change! Business owners that keep up on merchant services trends will delight their customers by offering a wide variety of payment options, convenient refunds and fast processing. Technology advances quickly in all spheres, sure, but the rewards are yours when you work with your processor to keep your buying processes current.

Several Companies May be Serving You
Financial technology (fintech) companies have found cooperating gets them further than competing these days. The smaller companies do the innovating and let the larger ones shoulder the marketing costs in exchange for their technology. Some banks have connected with PayPal to allow shoppers buy in physical stores. Others partner with scanning technology companies to turn images into figures that can debit accounts. The bottom line is when you get your statements, be prepared to see several names, one claiming the other is part of their “group.”

Payment Options Expanding

Hang on to your POS processors! P2P platforms are shaking up the payments industry. Around 20 percent of young adults use Venmo and Zelle at least once a week. Since they remain peer-to-peer, these platforms don’t charge a fee. Their long-game, however, is to develop C2B or consumer to business payments, where the business shoulders the costs. Your merchant services provider should handle these new payment methods to capture these audiences, who are, after all in the prime spending years of 18 to 34.

Rewards Hunting Makes Consumers Fickle
Card issuers have found recently that they can lure customers away from competitors with more and more lavish rewards. They’re offering higher cash-back rewards on purchases and even upfront bonuses. Half of all consumers surveyed will go to the trouble to change cards if the enticement is rich enough. But someone has to pay for this fickleness, and it isn’t the consumer. In most cases, the resulting interchange fees go to the merchant processor and are in turned passed to the merchants. If your processor raises these interchange fees, there’s a good reason behind it.

The New Financiers
Auto and mortgage dealers aren’t the only ones to have financing programs. Today, Home Depot, Overstock and Walmart use PayPal to offer revolving credit lines that let shoppers buy online without a credit card. Newcomers giving PayPal a run for this financing opportunity are Klarna, Affirm and Square. According to a recent survey, 33 percent of American e-commerce businesses will offer purchase financing options in the next year or two.

Credit Card Processing Technology and Devices Changing
Real-time payment processing, cutting-edge anti-fraud measures and API integration advance at lightspeed and that means the credit card machines and POS systems must keep up. Where once, Mastercard and Visa ruled the day, today there are hundreds of payment options, some covered here. Businesses that capture whatever payments options shoppers care to use will prevail. Merchants must stay up-to-date on the hardware and software integrations that help their businesses thrive.

Merchant Services Help You Increase Your Sales – Call 1 (800) 950-0212

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Successful Marketing Tactics for the Web Design Company

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Web designers with a niche can command higher fees. 

blank While the growing demand for web design is something to celebrate, it also brings new designers to the market, making competition fierce. The freelance web designer needs to be an able marketer, coder and creative artist to earn a living.

Conquer the marketing aspect of running your own web design company by reading these tried-and-true tactics. 

  1. Get a Niche

Today, the business website is critical not only to bring in new customers, but to establish credibility.

Capturing the true size of the market only starts with every business having a mobile-friendly website. Anymore, businesses are putting up separate websites for events they put on, books they write and communities they establish. Further, every entrepreneur starts one business only to spin off two or three others. As we discussed in our post, Web Design Outlook for 2016 and Beyond, demand for the average American job will increase by 7% until the year 2024, but the American economy will call for 27% more web developers and designers.

Long story short: there’s enough business to go around. Designers with niches (restaurants, finance, healthcare, retail, etc.) can begin to build deep expertise. They learn characteristics not only of their clients, but their client’s target audiences and referral partners. Further, they learn the legal limitations and opportunities for everything they can say on the website. When a web designer can convince a prospect they learned from the successes and failures of past attempts, they gain credibility . . . and more money. Most businesses would prefer to pay a little more to get the job done right the first time.

 

  1. Network in the Niche

Everybody knows how to network through their Chambers of Commerce where they meet people in all industries. Finding niche networks helps the web designer hear all of the participants’ pain points, complaints, opportunities and successes. This information eventually becomes very valuable, as the informed web designer can explain the prospect’s issues before he or she even has a chance. Networking events also gives you opportunity to meet new talented people, create connections with them and eventually find potential customers.

Putting on a presentation or attending a meet-up in your niche also gives you the opportunity to connect on a personal, face-to-face basis. Even volunteering your skills for an organization showcases your talents to your selected niche.

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  1. Set up a Good Looking Portfolio

This is the best way to show off all your skills and experience on web designing. This lures customers and make them interested in your capabilities. You can attached this to your own website or any owned social media accounts.

You can go general in your portfolio. Do not just limit your portfolio to skills and experience related to web designing. You can go general and make people see your other talents. They might serve as an additional asset so keep your portfolio versatile.

  1. Make Valuable Partnerships

You can collaborate with field related businesses like web hosting companies or web developers. In this way, you are actually operationally putting your skills to the test. You can also offer more to your clients with the additional features and services from your partner companies, an advantage in keeping up over other competing web designers.

  1. Making it Personal

If you want to make your customers happy, you need to make them feel that you genuinely care for them and can provide them quality service and output with personal intentions even after you are done making your work and have been already paid. There are customers that need to be wooed and need to be given nice gestures, compliments to win them. Gifts and like chocolates and cupcakes, as well as holiday greetings or anything that reflect you as devoted and friendly can win them over. This also includes your way of advertising your service. Try to be a bit provoking and trendy that can catch someone’s attention.

 

These are the 5 most helpful tips in marketing planning for web designers like you to be successful in the industry. Remember that you have to be versatile to new strategies and techniques so that you keep up with the new trends and demands. Attract customers, make them happy, and you will be successful. When you go to collect credit card payments, remember to apply at A+ Rated First Financial, where high-risk businesses like web designers get the best merchant accounts.

 

First Financial

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