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Considering Freelance? Website Design Industry Outlook for 2016 & Beyond

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Web designers are a lucky lot. Creative colleagues, new projects and ever-changing technology make for constant stimulation and growth.

Those who have been working at agencies or in a corporate setting for a while sometimes feel they need to stretch their wings as entrepreneurs. The freedom and prestige to own your own business can prove irresistible despite concerns over steady income, staying on task and finding affordable health insurance.

Pros and cons fill any career choice. Perhaps the best way to make your decision is to gauge your personality type. Entrepreneurs tend to be tenacious risk-takers, plagued by creativity and a desire to break rules and make something new. For this lot, self-employment satisfies like nothing else. Life as a corporate employee could feel stifling. Each reader has to determine whether they have the capital (typically twice as much as planned), time (typically twice as much as planned), family understanding, tenacity and willingness to work. If so, this post should allay any concerns about the future of the web design industry.


Experts Agree: Web Design, Development and SEO Has a Robust Future

If you’re a web designer, developer and/or search specialist with entrepreneurial spirit, you’ve got some trends on your side.

First, according to research from Graphic Design Degree Hub, the average freelancer makes 45% more than the individual working for an agency or corporation. The average web entrepreneur makes $68,000 where her nine-to-five colleague gets $46,800. Seventy-five percent of all freelancers make over $65,000 per year.

Secondly, the U.S. Bureau of Labor Statistics’ outlook for web designers is glowing. Where demand for the average American job will increase by 7% until the year 2024 (less than one percent per year), the American economy will call for 27% more web developers (nearly 3% increase per year).

Backing up this need for web design, IBIS world finds that the industry will grow 5% yearly. Currently a 24-billion-dollar market, web design will keep adding another one billion per year of closed business over the next decade. By 2024, web design will be a 35 billion dollar industry.

Google’s preference for mobile-friendly design poured significant revenue into the pockets of web designers who needed to upgrade websites to render on smartphones. Who knows what the next big shift will be? Entranced by technology upgrades, website owners will always need upgrades as platforms and software continue to evolve. These trends only mean more revenues for web designers and developers.

The Entrepreneur’s Two Biggest Concerns: Recession & Responsibility

Many talented employees feel intimidated about going out on their own because the future can seem so uncertain. In 2014, just one in seven web developers was self-employed. Recessions do emerge about every seven years, and they can cut back on business. An economic downturn affects both employees and the self-employed, however. Surprisingly, about half of freelancers report they aren’t impacted by recessions. Further, recessions cause employee layoffs, and in those cases, all income is cut overnight. Finally, since the downturn of 2008, the government has put controls into place to make sure instability never gets to those levels again.

Recessions tend to be beyond the entrepreneur’s control. What about the aspects of entrepreneurship that are within one’s control. These can be just as intimidating.

Budding entrepreneurs handle not only all the creative aspects of the new job, but they are
• the accounting department (handling all estimates, invoices and collections),
• the marketing department (getting new clients),
• the IT department (paying for all computer repair, paper, ink, etc.)
• and administration (handling all calls.)

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Each solopreneur must set up an accounting system, IT solutions, supplies and merchant accounts to accept client’s credit cards. As mentioned above, if wearing 17 different hats feels fun rather than overwhelming, you’re cut from entrepreneurial cloth. Whichever career path the web designer chooses, he or she will have well-paying work for life!

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