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4 Ways to Reduce Your Merchant Credit Card Processing Fees

Credit card processing fees just come with the territory. That customers spend 20 t0 50 percent more when using credit cards should reassure you that accepting them feeds your profits. Use these tips to keep even more of your profits when you reduce your merchant credit card processing fees.

Find the Processor that Wants You

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Just as lenders can specialize in certain types of borrowers, processors like to stock their portfolios with merchants that meet carefully selected criteria. They marshal the software and hardware that caters to different transaction amounts and volumes. They may also design their offers by a merchant’s average ticket price (ATP) or lifetime value (LTV). That’s why you should evaluate several merchant processors to see which wants to work hardest for your business.

This said, make sure that processors offering low rates also provide sufficient services and aren’t hiding fees. When you find a possible processor, check its Better Business Bureau rating. Create a spreadsheet and get answers to the following questions:

· What is the total interest rate when including all fees?

· What are the application, cancellation, statement and service fees? Can these be waived?

· Do you require contracts? What are the terms?

· How can I get a lower fee per transaction?

Those not willing to work with you do not deserve your business. Review the answers other merchant account services. Always read the fine print.

Hardware Considerations

Leasing credit card terminal means you’ll end up paying up to 20 times the machine’s cost. Typically, leases run for three to five years. While the terminals cost $200 to $400 up front, leasing can run from $40 to $70 each month. Keep in mind that you can also consider mobile credit card readers that plug into smartphones. These include Paypal Here, SparkPay, Intuit GoPayment and more.

There are also a handful of new mobile credit card readers merchants can consider. These inexpensive devices plug into a smartphone or tablet and allow credit cards to be accepted from anywhere. Examples include Square, Etsy, Intuit GoPayment, Paypal Here, Spark Pay and Amazon Local Register. Evaluate them to determine which fit your sales type and volume.

Remember to Swipe Rather than Entering Manually

When the merchant enters the cardholder’s information manually, they’ll pay more in fees per transaction than if swiping the card. Accounting software Intuit tells us that this is because processors know that manually entered transactions can be more easily hacked by thieves. A credit card’s magnetic strip or EMV chip has the most state-of-the-art security features. When a merchant enters numbers manually, those security features are not engaged. With risk of fraud high with manual entry, processors balance their risk by charging more. If you have to retrain cashiers, do it.

Use Minimum Sales Amounts to Maximize Profits

Convenience stores and restaurants have credit card use minimums for good reason. Small transactions with thin margins can make the sale a money loser. Some merchants worry that a minimum could cut sales. If customers push back on this policy, explaining the costs involved usually helps them understand.

All it takes is putting up a note that says you accept credit cards, but require a minimum sale of $10 or $20. If a customer doesn’t understand, simply explain that the cost of processing plastic can be burdensome.

Today, all businesses must accept credit and debit cards. With all of the additional payment methods requiring a processor, no business can go without a merchant account. The fees involved should not scare you away from providing your customers a wide variety of ways to pay.

Merchant Services Help You Increase Your Sales – Call 1 (800) 950-0212

Student Loan Consolidation Services Industry Outlook for 2016

Students learning about loan consolidation business

blank If you are in the business of providing student loan consolidation services, you may be concerned about the negative news coverage. Recent findings tell us concern over reliability is nonsense. In 2015, the Consumer Financial Protection Bureau declared the student lending crisis overblown.

The truth remains that banks consider student loan consolidations less risky than school-issued loans. Original loans go to students in the midst of their studies. Some haven’t even declared a major yet. Consolidation loans, on the other hand, require that the student has graduated, is employed, and has a track record of repayments on outstanding consumer debts. These three criteria reflect an individual in a far less risky situation.

Another benefit of student loan consolidations over government loans is that the enrollment application process is easier to navigate and less complex than enrolling for a Federal student loan.

Industry growth

The whole student loan consolidation service industry has grown. In the United States, the outstanding student loan debt currently stands at more than $1 trillion dollars. The Consumer Financial Protection Bureau’s did an analysis that indicated 1.58 million student borrowers were enrolled in a repayment plan that was income-driven.

Changing Trends

The student loan consolidation industry is starting to change. The latest trend indicates that rather than focusing solely on a student’s FICO score, loan consolidators are looking more towards a student’s earning potential based on the college diploma earned. Even with a low FICO score, a student can still be considered creditworthy with a degree in a high-salary subject (engineering, e.g.).
Another trend bodes well for the industry. Graduates are still able to refinance a federal student loan through a private consolidation service without losing the protections from a federal student loan.

Federal Student Loans Are Not Necessarily Secure

Once you convince your clients that private student debt consolidation works as well for recent graduates as public version, success in the student debt consolidation industry follows.

Explain to clients that the government itself in in currently debt by more than 19 trillion dollars. If a student gets a federal loan, it is basically backed by that national debt. Federal funding for a student’s education runs the risk of becoming null and void. A private firm student loan, however, is backed by private lenders, and potentially more reliable.

silhouetted students against city backdrop

The Merchant Account Connects the New Grad and the Loan Provider

You may have already learned that your student loan consolidation business falls into the high risk category. Don’t panic about obtaining a merchant account. First Financial specializes in high risk industries and will make sure you can process the payments coming in. Read about our student loan services merchant accounts here!

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