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4 Ways to Reduce Your Merchant Credit Card Processing Fees

Credit card processing fees just come with the territory. That customers spend 20 t0 50 percent more when using credit cards should reassure you that accepting them feeds your profits. Use these tips to keep even more of your profits when you reduce your merchant credit card processing fees.

Find the Processor that Wants You

Just as lenders can specialize in certain types of borrowers, processors like to stock their portfolios with merchants that meet carefully selected criteria. They marshal the software and hardware that caters to different transaction amounts and volumes. They may also design their offers by a merchant’s average ticket price (ATP) or lifetime value (LTV). That’s why you should evaluate several merchant processors to see which wants to work hardest for your business.

This said, make sure that processors offering low rates also provide sufficient services and aren’t hiding fees. When you find a possible processor, check its Better Business Bureau rating. Create a spreadsheet and get answers to the following questions:

· What is the total interest rate when including all fees?

· What are the application, cancellation, statement and service fees? Can these be waived?

· Do you require contracts? What are the terms?

· How can I get a lower fee per transaction?

Those not willing to work with you do not deserve your business. Review the answers other merchant account services. Always read the fine print.

Hardware Considerations

Leasing credit card terminal means you’ll end up paying up to 20 times the machine’s cost. Typically, leases run for three to five years. While the terminals cost $200 to $400 up front, leasing can run from $40 to $70 each month. Keep in mind that you can also consider mobile credit card readers that plug into smartphones. These include Paypal Here, SparkPay, Intuit GoPayment and more.

There are also a handful of new mobile credit card readers merchants can consider. These inexpensive devices plug into a smartphone or tablet and allow credit cards to be accepted from anywhere. Examples include Square, Etsy, Intuit GoPayment, Paypal Here, Spark Pay and Amazon Local Register. Evaluate them to determine which fit your sales type and volume.

Remember to Swipe Rather than Entering Manually

When the merchant enters the cardholder’s information manually, they’ll pay more in fees per transaction than if swiping the card. Accounting software Intuit tells us that this is because processors know that manually entered transactions can be more easily hacked by thieves. A credit card’s magnetic strip or EMV chip has the most state-of-the-art security features. When a merchant enters numbers manually, those security features are not engaged. With risk of fraud high with manual entry, processors balance their risk by charging more. If you have to retrain cashiers, do it.

Use Minimum Sales Amounts to Maximize Profits

Convenience stores and restaurants have credit card use minimums for good reason. Small transactions with thin margins can make the sale a money loser. Some merchants worry that a minimum could cut sales. If customers push back on this policy, explaining the costs involved usually helps them understand.

All it takes is putting up a note that says you accept credit cards, but require a minimum sale of $10 or $20. If a customer doesn’t understand, simply explain that the cost of processing plastic can be burdensome.

Today, all businesses must accept credit and debit cards. With all of the additional payment methods requiring a processor, no business can go without a merchant account. The fees involved should not scare you away from providing your customers a wide variety of ways to pay.

Merchant Services Help You Increase Your Sales – Call 1 (800) 950-0212

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Student Loan Consolidation Services Industry Outlook for 2016

Students learning about loan consolidation business

 If you are in the business of providing student loan consolidation services, you may be concerned about the negative news coverage. Recent findings tell us concern over reliability is nonsense. In 2015, the Consumer Financial Protection Bureau declared the student lending crisis overblown.

The truth remains that banks consider student loan consolidations less risky than school-issued loans. Original loans go to students in the midst of their studies. Some haven’t even declared a major yet. Consolidation loans, on the other hand, require that the student has graduated, is employed, and has a track record of repayments on outstanding consumer debts. These three criteria reflect an individual in a far less risky situation.

Another benefit of student loan consolidations over government loans is that the enrollment application process is easier to navigate and less complex than enrolling for a Federal student loan.

Industry growth

The whole student loan consolidation service industry has grown. In the United States, the outstanding student loan debt currently stands at more than $1 trillion dollars. The Consumer Financial Protection Bureau’s did an analysis that indicated 1.58 million student borrowers were enrolled in a repayment plan that was income-driven.

Changing Trends

The student loan consolidation industry is starting to change. The latest trend indicates that rather than focusing solely on a student’s FICO score, loan consolidators are looking more towards a student’s earning potential based on the college diploma earned. Even with a low FICO score, a student can still be considered creditworthy with a degree in a high-salary subject (engineering, e.g.).
Another trend bodes well for the industry. Graduates are still able to refinance a federal student loan through a private consolidation service without losing the protections from a federal student loan.

Federal Student Loans Are Not Necessarily Secure

Once you convince your clients that private student debt consolidation works as well for recent graduates as public version, success in the student debt consolidation industry follows.

Explain to clients that the government itself in in currently debt by more than 19 trillion dollars. If a student gets a federal loan, it is basically backed by that national debt. Federal funding for a student’s education runs the risk of becoming null and void. A private firm student loan, however, is backed by private lenders, and potentially more reliable.

silhouetted students against city backdrop

The Merchant Account Connects the New Grad and the Loan Provider

You may have already learned that your student loan consolidation business falls into the high risk category. Don’t panic about obtaining a merchant account. First Financial specializes in high risk industries and will make sure you can process the payments coming in. Read about our student loan services merchant accounts here!

Should You Find a Business Partner? Weigh the Pros and Cons

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• Apple Partners Steve Jobs and Steve Wozniak met in an early summer job
• Microsoft Partners Bill Gates and Paul Allen met in high school
• Hewlett Packard partners Bill Hewlett and Dave Packard met in college
• Ben & Jerry’s Ice Cream partners Ben Cohen and Jerry Greenfield met in high school

Stories like these may inspire you to find a business partner or even bring in a pal, but each year thousands of failed business partnerships end up in court with accusations of negligence, mismanagement, embezzlement and even theft. Even the best of friends break up, turning into bitter enemies. Business partnerships can be like a marriage in many ways, and we all know how 50+% of those go. Before you find a business partner,
consider what’s best for your personality, the business you envision and the market you plan to serve.

Business Partners Provide Great Help with:
• Start-up costs and continuing cash flow. If you and your business partner both work, you’ll be able to use income from two jobs rather than one. You also have access to another’s assets as start-up and continuing costs. It may be easier to get an affordable business loan with two borrowers as well.

• Benefits of collaboration. Most business coaches encourage owners to pick a partner with complementary skills. That way the initial partner doesn’t have to learn all new skill sets, a process that requires extensive time and energy. Having two opinions on business matters can either be a great help or cause for contention and stress.

• Shared risks and business loan costs. Depending on the terms of your partnership, you split all loan costs.

• Pooled network. A business partner brings with him or her a network of contacts who can provide services or ideas for the company.

• Company and support! As mentioned above, comparisons of marriage and business partnerships pop up everywhere. A common quote about marriage is that it needs to be, “more bulwark than confinement.” Similarly, the connection that emerges from the business partnership should have far more positives than negatives.

Business Partners Can Hinder a Business and It’s Owner When:
• Partners default on loan. You will be liable if your partner declares bankruptcy or disappears.
• Business profits can’t support two people. While of course how profits will be shared should be set out in the business plan, poor income can create stress between two individuals when the rent or mortgage is due.
• Shared decisions cause friction. Two different personalities and life experiences lead to very different opinions on important matters. When each one of you is certain they’re right and the success of the business depends on the right decision, the stakes are high. Think of how you operated in college. Did you appreciate working in groups and partnerships or where you a solo operator? Take a careful self-inventory before you find a business partner.
• The friendship starts breaking up. Good friends are hard to find. Do you really want to jeopardize a nurturing friendship by becoming business partners?

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A+ Rated First Financial Supports a Wide Range of Business Borrowers, Even High-Risk!
First Financial is the nation’s leading provider of business loans for all kinds of businesses and even those in the high-risk category. Big banks and processors put many reputable businesses in high-risk categories like golf club manufacturers, vendors and imply because they’re new. Fill out our business loan application in minutes and find out how much you qualify to borrow. Follow First Financial on Facebook to get smart cash flow, marketing and business growth tips online, too!

How Terminated Merchants Get High Risk Card Processing Services

 Have you been surprised with a terminated merchant notice? You’re not alone. Each year, tens of thousands of business owners get the same notice for both legitimate and unnecessary reasons. Terminated merchants have several options available. Landing in  “Terminated Merchant File” (TMF) doesn’t mean you’re out of business. While these designations are confusing and even infuriating now, rest assured that A+ rated First Financial can help get you back to accepting credit cards fast.

Terminated merchants turn frown upside down

 

Who Controls TML and MATCH?

For a long time, the term “terminated merchant list” served as a casual designation indicating that a merchant has become “black-listed” with even high risk merchant account service providers. MasterCard made the system official by creating a database about businesses and their owners whose merchant account services providers had terminated them. They gave the new system the acronym MATCH for “Merchant Alert to Control High Risk.” At this time, most in the industry use this terminology.

Understanding Why Your High Risk Card Processor Dropped You

When terminated merchants get in contact with us, their designation “MATCH-listed” has come as a surprise. Many only realize their business is on this list after seeking a new credit card processor. The MATCH list was the first place the new processor went when considering this new high risk merchant account. Presence on the MATCH list is the quick and easy way the new processor finds rationale to turn a business down—AFTER collecting the application fees. If you’ve been placed on the MATCH list, the only way of removing your name is by contacting the processor or bank that put you there. Only that entity has the legal authority to remove you. Disputing the designation with the bank or merchant processor may require a lawyer’s help, and some lawyers specialize in this niche. Legal expenses can be worth it considering the MATCH listing remains active for five years. Understanding why your processor placed you on the MATCH list will prevent this hassle from happening again. Generally, the acquiring bank or processor finds out that while you were with your previous processor, you committed one or more “disqualifying acts” that exceeded the level of risk they contracted to undertake. Typically, your contract listed these acts and informed you that committing them qualified as a breach of contract and justification to end the relationship. Disqualifying acts include:

  • Excessive deposits for transactions without cardholders authorization
  • A conviction for credit or debit card fraud in any federal, state or county court
  • Evidence of counterfeit activities
  • Excessive chargebacks caused by business practices or procedures
  • Evidence of money “laundering”
  • Sufficient evidence that merchant is engaging in fraudulent activities.

On the other hand, keep in mind, too, that banks and card processors SOMETIMES MAKE MISTAKES. If you feel your MATCH listing is an error, by all means fight it. Beware “Guaranteed Acceptance” Offers for Terminated Merchants In an effort to bring in application fees, some shady businesses imply or even claim that their high risk merchant account processors accept all terminated merchants. Merchants apply and wait a few weeks or even a month, only to learn that they didn’t qualify after all. First Financial’s carefully screened and selected processors specialize in terminated merchants in high risk industries. These processors are aware from the beginning that the merchant is on the MATCH list. They strive to make the relationship work. Further, A+ rated First Financial merchants get:

  • the most competitive rates in the high risk niche
  • highest levels of security and encryption permitted by the U.S. government
  • the most current processing equipment
  • quick response time and courteous support
  • simple approval process and set-up

The ability to accept credit cards can make or break many businesses. Get your business back on track and earning with merchant account services that welcome terminated merchants!


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Merchant Services / High Risk Merchant Accounts: Main 1-800-950-0212  Fax: 1-800-215-0217

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