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Did you think those oven mitts and coffee cozies were just heart-felt gifts for family? Think again! By selling your crafts online, you can get ahead financially and even pay down credit cards or a cash advance due soon.
Yes, 55% of all retail shopping happens on Amazon, but that’s the place people get products from the brands they’re always familiar with. Generic, dull products! Big brand electronics, books, tin foil, toilet cleaner. Nothing made with love and unique vision.
As Amazon.com, Walmart.com and others continue to take over the retail space for generic products, American consumers are craving handmade, unique items for themselves and for gifts. Even better, several online platforms offer websites (LINK to other post) where crafty types can put up their own stores (beyond selling on Etsy.) These platforms have made selling online simple, even fun.
You may be even more encouraged by knowing the biggest issue ecommerce entrepreneurs face: uncertainty about what products to sell. As a craft artisan, you HAVE the rare skills to create the products that will appeal to shoppers.
Here, we’ve listed 20 low-cost, do-it-yourself crafts that you can shape with your own color, texture and creative skills. None takes advanced skills, but they do take originality, which if you’re reading this post, you most likely have in spades.
In today’s go-go culture, who doesn’t need a bathbomb pampering. You might be surprised to learn that the ingredients of bathbombs are just: baking soda, epsom salts, food coloring, citric acid, and a bath bomb mold (~ $5). Ambitious crafters can also add products like dissolving glitter and essential oils. These inexpensive ingredients amount to about $2 to $3 per bomb. Sell them for $5 each and you have a 100% mark-up. More, unlike crocheted or knitted items, bathbombs can be made quickly and in bulk. There are countless websites describing exactly how to make bathbombs, but more, how to make money making them.
While candles are everywhere, no one turns them down as a gift. And unique, quality candles can provide months of pleasure for the gift recipient. Crafters who make candles for birthdays, anniversaries and even unusual holidays like Opposite Day know their customers need them all year.
They key is to diverge from the low quality candles one finds in the large retail stores. With high mark-ups, these generic candles burn rapidly, often with little to no scent. Quality candles, often fashioned with essential oils, fill a room with rich ambiance and fragrance.
Getting started requires a website (and/or Farmer’s Market tables), raw materials costing under $200 and your hard work. People have made livings from creating candles infused with the spent grain from local craft breweries, excess grapes from wineries and more. Often, candle crafters can sell their company-inspired candles right to the company. Now that’s smart entrepreneurship.
You thought the kids were bad? Pets go through toys fast, both by getting bored with them and destroying them at a high rate. Each year in the United States, pet owners spend $60 billion on their pets. If you can convince a dog or cat owner that your product will make their beloved happy, you should go online with it. After all, impulse buys made on emotions tend to have higher profits.
Adding an extra twist to your pet toy can push your sales even further. For instance, using eco-friendly materials can lower a shopper’s resistance, as can stating that a percentage of your profits goes to animal charities. You can create toys just for large dogs, senior dogs or puppies going through teething. Consider, too, creating toys from materials that come to you at the lowest cost. Get them online, promote them on social channels and you have a new income stream!
The power man-made chemicals unleashed astounded us . . . until we realized the damage their overuse could cause. Consumers are attracted not only to organic food, but organic cleaning compounds as well. These include mixtures made of vinegar, baking soda and other common household item. Handmade soaps have the added benefit of being less expensive and potentially plastic-free.
With the amazing varieties of scents and dyes available, it’s easy to develop products for specific markets. In the United States, one woman makes a living using the spent grain from breweries to make soaps the brewery then brands and sells as keepsakes. Hostesses, parents and friends feel spoiled when they get to use lovely soaps that smell far better than grocery store brands.
You may have gotten a deal on that new couch, but putting coordinating pillows on it will cost you another $200. If you have a sewing machine and an eye for distinctive fabrics and trims, maybe your future is in pillows.
American’s spend $62.5 billion each year in home decor. Keep up with decor styles and colors through the design magazines to get an edge on the slower-moving corporate brands. For 2019, people are talking about bright “jewel tones” which really means just bold primary colors. Grays are out (finally!). Take photos of your creations, don’t be afraid to mix stripes with polka dots. Eclectic is in! (as long as the colors coordinate). Fabric stores constantly have sales. If you go shopping knowing with an idea of what you’re looking for, you can get your raw materials at low prices.
With a special plastic called resin, hardener, dyes, glitter, photos and whatever you can think of, you can create beautiful pieces to sell online. Don’t forget the silicon or metal molds of course. Make a quick photo keepsake by pouring clear resin into a mold and then covering it with a carefully trimmed, small photo. Cover the photo with a sealant (like ModgePodge) and then let your masterpiece rest for 24 hours. Once it dries, pop it out of the mold and your photo sits behind a glass-like substance. Some artists like to layer in different pieces like beads, natural objects before putting a final backing on the piece. They even finish it with a layer of glitter. Once the piece is finished, you can adorn it with wooden elements, silver or gold wire as well.
The keychain never goes out of style. Today, keychains come in the forms like initials, animals and scenes from tourist attractions. All of these shapes indicate the user’s identity. People can’t resist items that reflect their egos. If you can shape leather, canvas, plastic, or cloth into pieces that reflect interests and habits, you have a winner. Sell to both men and women, keeping your market large. Bonus: keychains’ small size ensure your materials go a long way.
Don’t you just get fascinated by people shaping clay on a wheel with muddy hands? A pinch here and a squeeze there reshapes the piece entirely. Ceramics amy seem challenging but you can start with a simple bowl. If this tactile hobby feels irresistible, you could be on your way to a whole new side-hustle. Adding acrylic paint, glitter, and even nail polish can further hone your brand.
Whichever of these craft avenues you choose, rest assured you can find a market for your work. Reaching your market is easier than ever with an online store and social advertising. Don’t let money worries overtake you. Use your spare time to create something beautiful and profit from it!
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