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Recently, a Forbes article even positioned multi-level marketing as a solution to America’s current retirement savings crisis. After conducting his own research on the multi-level marketing industry, the once-skeptical Forbes author and self-proclaimed retirement activist Robert Laura states, “I no longer perceive these types of opportunities as money-making pyramid schemes. Instead, I now see it as a way to enhance many of the personal aspects of retirement.”
Laura isn’t alone. Some of the nation’s strictest number crunchers concur.
IBIS World, the renowned resource for industry trends, reported that direct selling companies (aka the multi-level marketing industry) has shown annual growth each year over the past five. IBIS World predicts that, “the industry is expected to continue to grow, driven by improved consumer confidence.”
The Direct Selling Association Growth & Outlook Survey also forecasts a robust future for multi-level marketing. Not only has the industry grown every year since 2009, the 5.5% increase in revenues from 2013 to 2014 entices anyone looking to make a living selling unique products through community connections.
Springboard Your MLM Business on 2016 Trends
As much as industry pundits’ perspectives support multilevel marketing’s potential, staying current on the prevailing trends in the industry maximizes sales. Consider:
• Tie-ins Boost Sales: Tailor your product to your clientele, regionally. Tie in your product with a popular local festival, or any other popular seasonal event. Whether it’s a tie-in to a new Star Wars movie, or maybe a “back-to-school” sale bonanza, incorporating a fun theme keeps customers upbeat, and certain you’re looking out for them.
• Technology/Mobile Boosts Sales. Hit up your home base for any and every mobile solution they have. Leverage their sales and marketing apps, presentations and the screens that help you sign-up new recruits and customers via smartphones. Make sure ease of online payment is evident on these apps.
• Social Media and Email Keep You Connected. The Facebook group you create gets your messages to your team on a platform they most likely check daily anyway. Email (no more than weekly!) to both team members and customers keeps your business top of mind.
• Videos Familiarize. Don’t forget to post videos of yourself using new products, and then feel free to email/post on Facebook and YouTube. When your potential customers can see the product in action, they get more excited about experiencing it firsthand.
Multi-level marketing revenue has gained ground since the economic downturn. Many Americans who lost their jobs in the wake of the recession established direct selling businesses as a means of income due to the relatively low start-up costs. As we approach 2020, the industry is expected to continue to grow, driven by improved consumer confidence, improving employment figures and disposable income. To get the multi-level marketing merchant account customers trust and appreciate, apply today!
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