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How Will You Make Your Vape Shop Unique?

high end vape shop owner

Will your shop be swanky or gritty?

E-cigarettes and vape pens are spreading to every corner of the world.

High demand has spawned the emergence of over 200 electronic cigarette brands in just 10 years since the industry began. Today, 12% of middle school and high school students in every state vape or use e-cigs at least once every month.

Are you planning on opening a vape shop? Consider carefully what kind of clientele you want to draw. Over the past 5 years, the vape and e-cig shops cropping up have been as varied as grungy biker/hipster joints to sophisticated, urban lounges.

Use these ideas to put your own imprint on your new vape shop.

  1. The Urban Salon

Ron and Deana Marshall of Bozeman, Montana decided to open a vape shop in the middle of a college town with a population of approximately 65,000. Young adults usually buy e-cigs online, perhaps afraid to be seen in public areas. However, Ron and Deana wished to leverage the added value of personal service. They had a young designer help them choose colors arrange comfortable couches and chairs into cozy enclaves. Given the social nature of the age group, it wasn’t long before students were taking study breaks in the Marshall’s off-beat abode. While there, the Marshall’s offered to let the students sample various flavors and pens. They hope one day choosing these devices and the liquid smoke that goes in them will be as personal and revealing as choosing a car.

  1. The Joy of Eating & Smoking

Any smoker will tell you of the ideal relaxation experienced in smoking after a delicious meal. Texan Kyle Harris decided to go with this already established practice when he opened The Ramble Creek Vape Company and Grill, which offers unique burgers and other comfort food along with the e-liquids they sell.

What began as just offering the e-liquids quickly expanded to actually pairing the dishes with the smoke flavors. Just as a sommelier pairs a vintage cabernet with the right cheese and beef, Harris began suggesting several after-dinner choices that complement the meal. The idea took off and Harris, like the Marshalls, opened up a new store with the same concept in another Texas town.

vape shop with motorcycle

  1. The Niche Appeal

Andrew Poirier felt he was stagnating in his job pouring concrete, but assumed he could never make the same money anywhere else. Further, since it was his father’s company, he hated to admit he wasn’t happy.

On a trip to Arizona, a friend introduced him to vaping. Inspired, he began selling vape pens and e-cigarettes from his car to construction and concrete workers.

Poirier explains, “I was pouring concrete and climbing girders to get vaping products to the steel workers many stories overhead. It was almost comical.” With years’ experience in the industry, his credibility in his target audience was solid. He knew his way around a site and could talk to the managers easily.

As he built his contacts, he began considering opening an actual shop. He rented a space close to where he knew many construction workers lived, and his grand opening was well attended. He continued to appeal to construction workers by putting on events he knew they would enjoy and creating frequent user programs and even competitions that made interacting with his store familiar and fun.

Today, Poirer enjoys a six-figure MONTHLY income. With his own capital, he is considering creating his own e-liquid flavors.

Clearly, involvement in another field doesn’t preclude anyone from opening a vape shop. In fact, your former career can act as a springboard into your life as an e-cig entrepreneur!

Our blog post “E-Cigarette Trends to Expect After FDA’s Recent Ruling” covers how even with something of a backlash against e-cigarettes, the trend is rising. The Research Foundation predicts vaping could eliminate traditional cigarettes all together over the next 20 years. In India today, 10% of smokers have already switched to vaping. Doctors there predict that the smoke-related illnesses and diseases will decrease significantly over the next 5 years.

Use this article to come up with your own fresh version of a vape and e-cigarette shop. Implementing guerilla marketing strategies always give you an edge among competitors.

Before you start, have a clear idea of a well-defined target audiences, as well as their needs, motivations and pain points. Since vapers tend to buy regularly, accepting credit cards is critical. Not only does using this payment method ensure consistent payment, it makes re-ordering convenient for your customers. First Financial specializes in providing the best merchant services for vape shop owners and others in high-risk industries. Apply today!

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