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Technology continues its forward charge and no aspect of our lives is left untouched. Even credit cards are changing based on advances in coding, competition and rewards. When you know the innovations unfolding in 2019 from the best credit card issuers, you can hold out for the best perks, the most iron-clad safety and the best in customer service.
First, understand that that Gen Z, the generation born between 1995 and 2015 uses Google, Amazon and the social networks like the rest of us use laptops and texting. Gen Z will be 40% of of all US consumers by 2020, so credit card issuers will be catering to them as well as the Millennials. That means the rest of us must push ourselves to understand the newest bells and whistles that come with new credit cards. Most of all Gen Z wants highly personalized credit card experiences . . . a good thing, as card issuers will deliver more relevant offers to each of us as the years go by. Keep in mind, too, that GenZers use mobile banking apps more than desktop or tablet access. That could mean that card issuers will spend more money on their apps than on their desktop/laptop interfaces. Getting proficient with every issuer’s mobile app will ensure you get all the convenience available.
Mobile Payments Will Continue to Evolve
Up to now, consumers have dealt with clunky mobile credit card payment options. With advancing APIs and open banking, card issuers will begin to offer more valuable, customer-centric payment experiences. These will include immediate rewards, card balance alerts coming to smartphones and more, as issuers work to bring true value beyond simple credit card transactions.
American consumers have embraced rewards cards. It’s no wonder. In 2018, they got a total of $15 billion in rewards value through airline miles, cash back and other perks. While the rewards enticements are raising marketing costs for card issuers, they must continue them to keep up with the competition. In fact, these marketing costs have doubled from 2008 to 2016. Still, they’re all the better for the consumer, who consistently demand more rewards. If a rewards program isn’t robust enough, consumers don’t hesitate to switch.
Another rewards-related development is real-time rewards delivery. While today rewards get redeemed after a month or so, experts predict they could come through with every purchase soon. Look for that advantage as you review your options in the coming year!
Credit Cards Getting Even Safer
Chipped cards did help with credit card safety, but even more safety measures are coming down the pike. “Tokenization” is a system that creates a unique code for each customer and purchase on each website. If this code is stolen, it won’t work for any other transaction. Listen for the term, tokenization as credit cards advertise to you via the internet and live streaming.
Cards used everywhere
Babyboomers remember when only department stores accepted credit cards. Now Etsy vendors, salsa makers at the Farmer’s Markets and ecommerce stores ALL accept credit cards. This trend will grow to include service providers as well. This means, soon, you won’t have to stop for cash to go to the resale shops or roadside stands. PayPal, Venmo, Stripe and Square will enable even the smallest businesses to accept payments. Universal acceptance is on its way!
Be alert to these changes and demand them from the credit card issuers you are considering. In the customer-centric era, they will be competing with each other to give you the lowest rates and the best rewards.
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