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Are there advantages for high-risk merchants to accept credit cards?
First and most important, customers often only make the purchase if they’re able to use credit cards. Today’s consumers use credit cards 40% of the time to pay for purchases. Consumers turn to debit cards 35 percent of the time and cash just 11 percent of the time.[iii] And a check? What’s that?
Of course, the biggest advantage is that consumers spend from 15% to 50% more on products and services when using credit cards. They hesitate to part with cash In fact, customers often only make the purchase if they’re able to use credit cards. Another advantage is convenience for both the consumer and the merchant. Credit card purchases leave a trail of evidence useful for both parties.
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