First Financial

Successful Marketing Tactics for the Web Design Company

web design presentation

Web designers with a niche can command higher fees. 

blank While the growing demand for web design is something to celebrate, it also brings new designers to the market, making competition fierce. The freelance web designer needs to be an able marketer, coder and creative artist to earn a living.

Conquer the marketing aspect of running your own web design company by reading these tried-and-true tactics. 

  1. Get a Niche

Today, the business website is critical not only to bring in new customers, but to establish credibility.

Capturing the true size of the market only starts with every business having a mobile-friendly website. Anymore, businesses are putting up separate websites for events they put on, books they write and communities they establish. Further, every entrepreneur starts one business only to spin off two or three others. As we discussed in our post, Web Design Outlook for 2016 and Beyond, demand for the average American job will increase by 7% until the year 2024, but the American economy will call for 27% more web developers and designers.

Long story short: there’s enough business to go around. Designers with niches (restaurants, finance, healthcare, retail, etc.) can begin to build deep expertise. They learn characteristics not only of their clients, but their client’s target audiences and referral partners. Further, they learn the legal limitations and opportunities for everything they can say on the website. When a web designer can convince a prospect they learned from the successes and failures of past attempts, they gain credibility . . . and more money. Most businesses would prefer to pay a little more to get the job done right the first time.

 

  1. Network in the Niche

Everybody knows how to network through their Chambers of Commerce where they meet people in all industries. Finding niche networks helps the web designer hear all of the participants’ pain points, complaints, opportunities and successes. This information eventually becomes very valuable, as the informed web designer can explain the prospect’s issues before he or she even has a chance. Networking events also gives you opportunity to meet new talented people, create connections with them and eventually find potential customers.

Putting on a presentation or attending a meet-up in your niche also gives you the opportunity to connect on a personal, face-to-face basis. Even volunteering your skills for an organization showcases your talents to your selected niche.

web designer with client

 

  1. Set up a Good Looking Portfolio

This is the best way to show off all your skills and experience on web designing. This lures customers and make them interested in your capabilities. You can attached this to your own website or any owned social media accounts.

You can go general in your portfolio. Do not just limit your portfolio to skills and experience related to web designing. You can go general and make people see your other talents. They might serve as an additional asset so keep your portfolio versatile.

  1. Make Valuable Partnerships

You can collaborate with field related businesses like web hosting companies or web developers. In this way, you are actually operationally putting your skills to the test. You can also offer more to your clients with the additional features and services from your partner companies, an advantage in keeping up over other competing web designers.

  1. Making it Personal

If you want to make your customers happy, you need to make them feel that you genuinely care for them and can provide them quality service and output with personal intentions even after you are done making your work and have been already paid. There are customers that need to be wooed and need to be given nice gestures, compliments to win them. Gifts and like chocolates and cupcakes, as well as holiday greetings or anything that reflect you as devoted and friendly can win them over. This also includes your way of advertising your service. Try to be a bit provoking and trendy that can catch someone’s attention.

 

These are the 5 most helpful tips in marketing planning for web designers like you to be successful in the industry. Remember that you have to be versatile to new strategies and techniques so that you keep up with the new trends and demands. Attract customers, make them happy, and you will be successful. When you go to collect credit card payments, remember to apply at A+ Rated First Financial, where high-risk businesses like web designers get the best merchant accounts.

 

3 Profitable Firearm and Ammunitions Businesses to Start in 2017

gun shop owner with guns and ammo

Some gun shop owners make six figures each year! 

blank Despite potential legislation limiting gun availability, America’s gun enthusiasts will never let legislators overturn the Second Amendment.

In fact, in 2013 American companies alone produced 11 million guns and sold all but 440,000 right here in the 50 states. Americans and U.S. companies imported an additional 5.5 million.[1]

Gun ownership’s bright strand in the fabric of American identity promises a stable future for firearms and ammunitions companies.

The following are the three most related businesses you can actually start as being in the firearms and ammunitions industry:

  1. Firearm Training Instructor

Start Up Costs:            $2,000 – $5,000

Typical Salary:                         $50, 000

 

Gun lovers with excellent shooting skills, patience and an affinity for social interaction can consider training others on the proper use of guns. The numbers of gun owners are only growing and these new clients need someone to help guide them in their new hobby. With many Americans now taking self-defense with firearms classes, demands for firearm training instructors have tripled in just the last few years. What a good way to start being paid for something you love!

Those interested in becoming firearm instructors need to explore state regulations. Having a Department of Justice certification will go far in credibility for your career. Some states only require a reasonable apprenticeship and passing of the Firearms Safety Test.

Once licensed, market yourself and your services is by networking at shooting ranges and gun clubs and seminars. You should have a full roster of clients in no time.

  1. Gunsmithing

 Start Up Costs: $1,000

Typical Salary:  $60,000  (full-time)

Gun hobbyists who like to work with their hands and would enjoy exposure to many styles of firearms can put out a shingle as a gunsmith. Many take gunsmithing up as a “side hustle,” a way to supplement a regular income.

Anyone close to the gun community knows that people treat their weapons gingerly and almost with beloved-pet-level care. In other words, gun owners spend on their guns!

While a hobbyist can begin charging at any time, having some training establishes credibility. Still, getting a credential from the American Gunsmithing Institute will add to your skills. Similarly, the Modern Gun School in Wilmington, Delaware has trained thousands of gunsmiths already. Still, many schools exist around the country, many of which have courses you can take online.

As you start your business, keep in mind that many gunsmiths fail because they don’t charge enough to cover expenses. Tally up your operating costs before beginning, and create prices that ensure a profit.

Also, just like other business, you need to market your service. Having a table at a gun show, networking at firearms conferences and getting to know your local gun clubs and shooting ranges all help you get your name into the community. Stimulate word-of-mouth marketing by asking your clients for testimonials, preferably posted on Google or Yelp.

  1. Gun Shop Owner

Start-Up Costs: $10, 000 – $50, 000

Typical Income: $10,000 to $1,000,000

If you have the money and some business experience or savvy, opening a gun shop is the best way on getting paid for working in the firearms and ammunition industry. Starting a gun shop can costly and time consuming, however. Your first year show a loss of income rather than a profit. It doesn’t start with finding your location. There are many arrangements to make before ordering your first case of shells.

Get ready to:

  • Incorporate your business: Gun shop owners must be incorporated. Get guidance from your local Senior Corps of Retired Executives (SCORE) or your City
  • Get a license and permit: Apply and get a Federal Firearms Licensee license from the Bureau of Alcohol, Tobacco and Firearms (ATF) before starting your shop. Brace yourself: this can be a long process.
  • Locate your shop: After confirming that you’re clear to open and run a gun shop, you can find a location. Bear in mind that federal agents will inspect the location before giving you the federal firearms license.

firearms instructor demonstrating skills at firing range

Firearms trainers can earn $50,000 per year. 

Americans cling fiercely to their guns. With the surge of terrorism both domestic and international, most want effective ways to protect their families. The firearm and ammunition industry will continue to grow over the coming decade. Your full-time or side gun business can be both enjoyable and profitable!  When you go to accept credit cards, don’t forget that First Financial is the national leader in providing merchant accounts for businesses in high-risk industries like firearms and ammunition.

[1] https://www.wired.com/2016/10/americas-got-gun-addiction-numbers-prove/

 

First Financial

First Financial® Corporate Headquarters: 2850 Womble Road Suite 100-604 San Diego, CA 92106

Client Service Center:  Main: 1-800-315-7791 Fax: 1-800-215-0217 (Monday–Friday 5:00am–6:00pm Pacific or 8:00am–9:00pm Eastern)

First Financial® is a Federally Registered Trademark

©2020 First Financial®, All Rights Reserved. All other products and company names are trademarks of their respective companies.