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‘Tis the season when throngs of holiday shoppers inevitably create increased traffic to your retail or internet-based business. Did you realize that 40% of U.S. consumers plan to spend more even more on their holiday shopping in 2015 than they did last year? It would be a waste NOT to grab those customers’ contact information, so that in the future those same customers can continually be reminded of your products or service. How can you acquire your customers’ coveted contact information without seeming pushy? It’s easy, if you follow these five simple
1. Have a raffle contest
Is there a particularly popular item that your customers are craving? Offer it up as a raffle prize! You can also offer up gift cards or perhaps “50% off!” offers as potential prizes. Have entry forms available for customers to fill out, and then ask for their email and/or home address. You can also hand the entry forms to your customers after they make a purchase. (Be sure to include some text on the form indicating that the customer, by filling it out, is giving your store permission to contact him or her in the future.)
2. Provide email-only coupon deals
Consider placing sign-up sheets in various spots within your retail shop for customers to fill out in order to receive online-only emailed coupons. You can even consider providing a monthly e-newsletter if time permits, in which your customers will be guaranteed exclusive savings if they sign up. This is also a great opportunity for you to tout those new products, and build up momentum for future sales.
3. Have a holiday-themed coloring contest for children
Parents are overjoyed to include their offspring into the joy of the season. This is why you should have a holiday-themed coloring contest where children can color in a picture of, perhaps, a snowman holding your product, or even a Santa figure touting your service. In the event that a particular child should win the coloring contest, parents will be required to fill out their contact information on the lower corner of the coloring sheet, including their email address and phone number. Voila! You now have your customers’ contact information.
4. Encourage your customers to post their holiday photos with your product.
Did you know it is predicted that by 2016, 25% of all retail ecommerce sales in the U.S. will take place through a mobile devices? Take advantage of those cell phone-savvy customers by encouraging them to post their selfies with your product onto your social media locations (i.e., Facebook/Instagram/company website). You can even provide a fun holiday-themed store backdrop for these customers pose in front of. If it’s an online business, ask your customers to post a photo of them holding your product while wearing an “ugly Christmas sweater,” for example. You can then get their coveted cell phone numbers or email addresses, and send them special deals in the future.
5. Just ASK for your customer’s contact information when completing a sale.
Be vocal and ask your customers for their contact information when you’re completing their sale, so that they can receive special discounts or freebies. You don’t want to be too pushy, though, if they refuse. Also, once you get their contact information, don’t go overboard with the email offers. The a monthly or quarterly email deal should suffice. If you overdo those emails, your customers will simply delete all future emails from your business. So exercise good judgment when it comes to making follow-up calls and/or emails.
First Financial Will Help Your Business Attract New Customers this Holiday Season
Take advantage of the holiday crowds, and parlay those customers into future shoppers that will continue to be excited about your products or services. As long as you get their contact information, your business can continue to remind these customers about the wonderful merchandise you carry. First Financial can help your business grow. We are the nation’s leading provider of merchant accounts, particularly for the high-risk borrowers. Apply for a small business merchant advance here. It only takes a few minutes. You can also follow First Financial on Facebook for even more tips on how to successfully
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