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Web designers with a niche can command higher fees.
While the growing demand for web design is something to celebrate, it also brings new designers to the market, making competition fierce. The freelance web designer needs to be an able marketer, skillful coder and creative artist to earn a living.
Conquer the marketing aspect of running your own web design company by reading these tried-and-true tactics.
- Get a Niche
Today, the business website is critical not only to bring in new customers, but to establish credibility.
Capturing the true size of the market only starts with every business having a mobile-friendly website. Anymore, businesses are putting up separate websites for events they put on, books they write and communities they establish. Further, every entrepreneur starts one business only to spin off two or three others. As we discussed in our post, Web Design Outlook for 2016 and Beyond, demand for the average American job will increase by 7% until the year 2024, but the American economy will call for 27% more web developers and designers.
Long story short: there’s enough business to go around. Designers with niches (restaurants, finance, healthcare, retail, etc.) can begin to build deep expertise. They learn characteristics not only of their clients, but their client’s target audiences and referral partners. Further, they learn the legal limitations and opportunities for everything they can say on the website. When a web designer can convince a prospect they learned from the successes and failures of past attempts, they gain credibility . . . and more money. Most businesses would prefer to pay a little more to get the job done right the first time.
- Network in the Niche
Everybody knows how to network through their Chambers of Commerce where they meet people in all industries. Finding niche networks helps the web designer hear all of the participants’ pain points, complaints, opportunities and successes. This information eventually becomes very valuable, as the informed web designer can explain the prospect’s issues before he or she even has a chance. Networking events also gives you opportunity to meet new talented people, create connections with them and eventually find potential customers.
Putting on a presentation or attending a meet-up in your niche also gives you the opportunity to connect on a personal, face-to-face basis. Even volunteering your skills for an organization showcases your talents to your selected niche.
- Set up a Good Looking Portfolio
This is the best way to show off all your skills and experience on web designing. This lures customers and make them interested in your capabilities. You can attached this to your own website or any owned social media accounts.
You can go general in your portfolio. Do not just limit your portfolio to skills and experience related to web designing. You can go general and make people see your other talents. They might serve as an additional asset so keep your portfolio versatile.
- Make Valuable Partnerships
You can collaborate with field related businesses like web hosting companies or web developers. In this way, you are actually operationally putting your skills to the test. You can also offer more to your clients with the additional features and services from your partner companies, an advantage in keeping up over other competing web designers.
- Making it Personal
If you want to make your customers happy, you need to make them feel that you genuinely care for them and can provide them quality service and output with personal intentions even after you are done making your work and have been already paid. There are customers that need to be wooed and need to be given nice gestures, compliments to win them. Gifts and like chocolates and cupcakes, as well as holiday greetings or anything that reflect you as devoted and friendly can win them over. This also includes your way of advertising your service. Try to be a bit provoking and trendy that can catch someone’s attention.
These are the 5 most helpful tips in marketing planning for web designers like you to be successful in the industry. Remember that you have to be versatile to new strategies and techniques so that you keep up with the new trends and demands. Attract customers, make them happy, and you will be successful. When you go to collect credit card payments, remember to apply at A+ Rated First Financial, where high-risk businesses like web designers get the best merchant accounts.
Congratulations on considering getting your first business loan!
This step typically means you’ve been in business for a while, have sustained profits and are providing needed products or service to your community. You’ve beaten out 95% of other business owner wannabes!
Most likely, you’ve gotten here by taking careful, conservative steps. Continue your careful habits by researching the smartest ways to get your first business loan.
1. Understand Your Options
While you’ll certainly be grateful for receiving your first business loan, keep in mind that you’re providing valued business for a lender as well. Take the time to see how you can get the funds you need at the lowest rates and best terms.
Business financing comes in many forms: business loans, business credit cards, business line of credit and invoice factoring. Another instrument, the merchant advance is an early payment of the income you regularly receive through credit and debit cards. It’s typically a quick turnaround, paid back to the lender once those monthly funds come in. Understand the needs of your business and/or industry before you jump on the decision of getting a business loan.
2. Analyze Your Credit
A business’s credit rating dictate the interest rates of any loan you consider. Your business credit score and personal credit score both impact the lender’s decision. Personal credit scores indicate how well you handle money. Cash flow, expenses, and assets all figure in to how much a lender will approve and for what rate. The sources lenders use to determine your interest rate also vary. For example, Dun and Bradstreet will take nothing but your payment history. Experian and Equifax consider public records, legal filing and collection agency.
Those with a low credit score can get a business loan, but their options are limited.
3. Shore up Your Business Credit Score
Hopefully, you’ve avoided mixing your personal and business finances. Overlapping accounts complicate your business loan eligibility and even your taxes. The earlier you establish a separate business account, the better, as you build a business credit history this way.
4. Improve Your Credit Score Before You Apply
Review your credit report and settle all overdue bills. You can even consider consolidating your credit card balances into a personal loan, a move that impresses the credit bureaus and lenders because you’re paying off a higher level of the capital on a regular basis. The personal loan sends the signal that you aren’t looking to a bankruptcy filing to escape your debts.
Reducing your credit balances also improves your credit score, particularly if you use only 30% of the credit banks are willing to lend to you. Also, do not close an account just because you’ve paid it off. Keep that credit line open.
5. Make a Specific Request
When applying for a business loan, borrowers get farther when they know their numbers (as anyone who watches Shark Tank knows well.) Be ready to show the lender the figures behind just how much money you need to accomplish your goals and what those goals will do for the business. This is also where a thorough business plan can come in handy.
6. Study Financial Statements
Prepare the business’s income statement, balance sheet and statement of cash flow. After this you can prepare the documents like tax returns and financial statements. Lenders will demand all of these documents to determine whether you can pay the principle and interest over a period of time.
A+ Rated First Financial Specializes in Business Loans for ALL Credit Scores
Ready to get the money to hire a new employee, acquire crucial materials or open a new branch? Apply with First Financial for a business loan and a representative will contact you within 24 hours to answer all your questions. Our automated systems and lower marketing costs translate into lower rates and fees to the business borrower. We’re proud to provide the funds America’s small businesses need to propel the economic recovery and employ others.
Next time anyone hints that multi-level marketing is a “fringe” business, let them know that in 2015 it brought in $40 billion, a level on par with the pet and cosmetics industries.
Recently, a Forbes article even positioned multi-level marketing as a solution to America’s current retirement savings crisis. After conducting his own research on the multi-level marketing industry, the once-skeptical Forbes author and self-proclaimed retirement activist Robert Laura states, “I no longer perceive these types of opportunities as money-making pyramid schemes. Instead, I now see it as a way to enhance many of the personal aspects of retirement.”
Laura isn’t alone. Some of the nation’s strictest number crunchers concur.
IBIS World, the renowned resource for industry trends, reported that direct selling companies (aka the multi-level marketing industry) has shown annual growth each year over the past five. IBIS World predicts that, “the industry is expected to continue to grow, driven by improved consumer confidence.”
The Direct Selling Association Growth & Outlook Survey also forecasts a robust future for multi-level marketing. Not only has the industry grown every year since 2009, the 5.5% increase in revenues from 2013 to 2014 entices anyone looking to make a living selling unique products through community connections.
Springboard Your MLM Business on 2016 Trends
As much as industry pundits’ perspectives support multilevel marketing’s potential, staying current on the prevailing trends in the industry maximizes sales. Consider:
• Tie-ins Boost Sales: Tailor your product to your clientele, regionally. Tie in your product with a popular local festival, or any other popular seasonal event. Whether it’s a tie-in to a new Star Wars movie, or maybe a “back-to-school” sale bonanza, incorporating a fun theme keeps customers upbeat, and certain you’re looking out for them.
• Technology/Mobile Boosts Sales. Hit up your home base for any and every mobile solution they have. Leverage their sales and marketing apps, presentations and the screens that help you sign-up new recruits and customers via smartphones. Make sure ease of online payment is evident on these apps.
• Social Media and Email Keep You Connected. The Facebook group you create gets your messages to your team on a platform they most likely check daily anyway. Email (no more than weekly!) to both team members and customers keeps your business top of mind.
• Videos Familiarize. Don’t forget to post videos of yourself using new products, and then feel free to email/post on Facebook and YouTube. When your potential customers can see the product in action, they get more excited about experiencing it firsthand.
Multi-level marketing revenue has gained ground since the economic downturn. Many Americans who lost their jobs in the wake of the recession established direct selling businesses as a means of income due to the relatively low start-up costs. As we approach 2020, the industry is expected to continue to grow, driven by improved consumer confidence, improving employment figures and disposable income. To get the multi-level marketing merchant account customers trust and appreciate, apply today!